Follow the Leader: Adoption Behavior in Food Retailers' Decision to Offer Fresh Irradiated Ground Beef
Agribusiness: An International Journal
Jaenicke, Edward C., R.Wesley Harrison, Kimberly L. Jensen, and Paul M. Jakus. 2006. “Follow the Leader: Adoption Behavior in Food Retailers’ Decision to Offer Fresh Irradiated Ground Beef.” Agribusiness: An International J. 22(4):547-568.
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