Researching and Communicating Environmental Issues Among Farmers and Ranchers: Implications for Extension Outreach
The Journal of Extension
The research reported here explored environmental terminology and scale use with farmers/ranchers, and the article provides tips for Extension educators in communicating with these audiences. Following analysis and critique of various environmental scales by six cattle ranchers, a revised environmental scale was developed and tested as a predictor of conservation behavior. A mail survey was administered to 1,000 ranchers, and a 60.2% response-rate was received. Results offer recommendations in measuring environmental identity as well as insight to perceptions of terminology related to environmental issues by farmers/ranchers.
Brain, R., Irani, T., & Monroe, M. * (2013). Researching and Communicating Environmental Issues among Farmers and Ranchers: Implications for Extension Outreach. The Journal of Extension, 51(3). Available at http://www.joe.org/joe/2013june/a4.php