Title

Researching and Communicating Environmental Issues Among Farmers and Ranchers: Implications for Extension Outreach

Document Type

Article

Journal/Book Title

The Journal of Extension

Publication Date

6-1-2013

Volume

51

Issue

3

First Page

3FEA4

Abstract

The research reported here explored environmental terminology and scale use with farmers/ranchers, and the article provides tips for Extension educators in communicating with these audiences. Following analysis and critique of various environmental scales by six cattle ranchers, a revised environmental scale was developed and tested as a predictor of conservation behavior. A mail survey was administered to 1,000 ranchers, and a 60.2% response-rate was received. Results offer recommendations in measuring environmental identity as well as insight to perceptions of terminology related to environmental issues by farmers/ranchers.