Economics Research Institute Study Paper
Utah State University Department of Economics
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Auction experiments at locations in the U.S. and Canada are used to determine consumers' willingness to pay for red-meat traceability and other enhanced food characteristics. Consumers in both countries are found to be willing to pay a positive amount for traceability, but would pay even more if traceability were bundled with other characteristics such as animal welfare or enhanced food safety. The results suggest a larger Canadian market for traceability, on a percentage basis, for beef than in the U.S.
Dickinson, David L.; Hobbs, Jill E.; and Bailey, DeeVon, "A Comparison of U.S. and Canadian Consumers' Willingness to Pay for Red-Meat Traceability" (2003). Economic Research Institute Study Papers. Paper 264.