Document Type

Article

Journal/Book Title/Conference

Economics Research Institute Study Paper

Volume

96

Issue

29

Publisher

Utah State University Department of Economics

Publication Date

1996

Rights

Copyright for this work is held by the author. Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. For more information contact the Institutional Repository Librarian at digitalcommons@usu.edu.

First Page

1

Last Page

30

Abstract

The potential market size for a fresh fruit and vegetable market was estimated based on a consumer survey of visitors to Moab and Green River during the first week of September 1995. It is estimated that local growers could sell approximately $500,000 worth of locally growth produce between June and October each year. A jam/jelly plant would likely be a profitable venture if the plant is built in Green River and the products are marketed in both Moab and Green River.

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