Economics Research Institute Study Paper
Utah State University Department of Economics
The potential market size for a fresh fruit and vegetable market was estimated based on a consumer survey of visitors to Moab and Green River during the first week of September 1995. It is estimated that local growers could sell approximately $500,000 worth of locally growth produce between June and October each year. A jam/jelly plant would likely be a profitable venture if the plant is built in Green River and the products are marketed in both Moab and Green River.
Bailey, DeeVon and Adam, Yasmin, "Feasibility of Expanding the Market for Fish and Processed Fruit/Vegetables in Moab/Green River" (1996). Economic Research Institute Study Papers. Paper 95.