Date of Award:

1966

Document Type:

Thesis

Degree Name:

Master of Science (MS)

Department name when degree awarded

Household Economics and Management

Advisor/Chair:

Edith Nyman

Abstract

Since the end of World War II the Importance of the teen-age market has steadily grown. An article by Grace and Fred Hechinqer (10) In the 1961 New York Times Magazine substantiates this statement: "the young slowly are capturing an ever-growing share of the nation's market, both through their own purchasing power, and through effective dictation to parents . "