Date of Award:
Master of Science (MS)
Department name when degree awarded
Household Economics and Management
Since the end of World War II the Importance of the teen-age market has steadily grown. An article by Grace and Fred Hechinqer (10) In the 1961 New York Times Magazine substantiates this statement: "the young slowly are capturing an ever-growing share of the nation's market, both through their own purchasing power, and through effective dictation to parents . "
Lindsay, Shirley Ann, "Use, Payment, and knowledge of Retail Credit Transactions by a Selected Group of Single High School Senior Girls" (1966). All Graduate Theses and Dissertations. Paper 2261.
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