All Current Publications

Title

Baby Animal Days: An Innovative Approach to Funding and Marketing Urban Extension Programs

Document Type

Article

Journal/Book Title/Conference

Journal of Extension

Volume

55

Issue

1

Publisher

Extension Journal, Inc.

Publication Date

2-2017

Abstract

Extension in urban areas can suffer from a lack of exposure in addition to a lack of funding for programs. Baby Animal Days is a 2-day event created to educate the public about agriculture while generating much-needed revenue and providing powerful marketing for Extension. Attendance at the event continues to grow, with more than 8,000 people attending annually in recent years. Results from a formal survey completed in 2015 show a high positive response to all aspects of the event.