American consumers lose an estimated $50 billion per year-almost $700 per household-to fraudulent schemes and deceptive sales practices. While most businesses are honest and fair to consumers, some arc not. It takes two people-a seller and a consumer-to make a deceptive selling scheme work.
Ackerman, Norleen Ph.D, "Consumer Fraud and Deceit: Don't be a Target" (1990). All Archived Publications. Paper 209.