Title

Persuasion on Trial: An Exercise for Understanding the Benefits of Studying Persuasion

Document Type

Article

Journal/Book Title/Conference

Communication Teacher

Volume

27

Issue

3

Publisher

Taylor&Francis Online

Publication Date

3-12-2013

First Page

127

Last Page

131

DOI

10.1080/17404622.2013.775468

Abstract

The study of persuasion is the wellspring of the communication discipline. Nevertheless, in one review, Seiter and Gass (2004) noted that "critics of persuasion seem to emerge and reemerge with some regularity" (p. 2). Although the study of persuasion is generally venerated by those within the field of communication, it is not always viewed so favorably by laypersons, including students who enroll in introductory persuasion courses. Ordinary people often perceive persuasion negatively.

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