Title

The Effect of Generalized Compliments, Sex of Server, and Size of Dining Party on Tipping Behavior in Restaurants

Document Type

Article

Journal/Book Title/Conference

The Journal of Applied Social Psychology

Volume

40

Issue

1

Publisher

Wiley

Publication Date

1-1-2010

First Page

1

Last Page

12

DOI

10.1111/j.1559-1816.2009.00560.x

Abstract

This study examined the effects of food servers' sex, the use of generalized compliments, and the size of the dining party on tipping behavior in restaurants. Four food servers (2 males, 2 females) waited on 360 parties eating dinner, and either complimented or did not compliment the parties on their dinner selections. Results indicated that food servers received significantly higher tips when complimenting their parties than when not complimenting them, although as the size of the party increased, the effectiveness of compliments decreased. These results and their implications are discussed.

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