Title

Ingratiation and Gratuity: The Effect of Complimenting Customers on Tipping Behavior in Restaurants

Document Type

Article

Journal/Book Title/Conference

The Journal of Applied Social Psychology

Volume

37

Issue

3

Publisher

Wiley

Publication Date

3-1-2007

First Page

478

Last Page

485

DOI

10.1111/j.1559-1816.2007.00169.x

Abstract

The present study examined the role of ingratiation on tipping behavior in restaurants. In the study, 2 female food servers waited on 94 couples eating dinner, and either complimented or did not compliment the couples on their dinner selections. Results indicated that food servers received significantly higher tips when complimenting their customers than when not complimenting them. These results and their implications are discussed.

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