Title

Pierced for Success?: The Effects of Ear and Nose Piercing on Perceptions of Job Candidates’ Credibility, Attractiveness, and Hireability

Document Type

Article

Journal/Book Title/Conference

Communication Research Reports

Volume

20

Issue

4

Publisher

Taylor&Francis Online

Publication Date

2003

First Page

287

Last Page

298

DOI

10.1080/08824090309388828

Abstract

This study examined the effect of body piercing on perceptions of an employment seeker's credibility, hirability, and attractiveness. Participants (undergraduate students and managers) viewed a photograph of a job candidate who wore either no jewelry, an earring, or a nose ring, and then rated dimensions of the candidate's credibility, hirability, and attractiveness. Analysis indicated that although the candidate's attractiveness ratings were not affected by the type of jewelry he wore, his credibility ratings decreased when he was wearing jewelry, and his hirability ratings decreased when he was wearing a nose ring. These results and their implications are discussed.

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