Acknowledging Consumer Gratitude: Leveraging the Voice of the Consumer to Increase Loyalty

Authors

Paul W. Fombelle, Northeastern UniversityFollow
Clay M. Voorhees, Michigan State UniversityFollow
Sterling A. Bone, Utah State UniversityFollow
Alexis M. Allen, University of Kentucky

Document Type

Presentation

Journal/Book Title

North American Association of Consumer Research Conference

Location

Chicago, IL

Publication Date

1-1-2013

Recommended Citation

Fombelle, Paul W.; Voorhees, Clay M.; Bone, Sterling A.; and Allen, Alexis M., "Acknowledging Consumer Gratitude: Leveraging the Voice of the Consumer to Increase Loyalty" (2013). Management Faculty Publications. Paper 315.
https://digitalcommons.usu.edu/manage_facpub/315