How Does a B2B Customer Support Community Influence Customer Loyalty and Future Customer Engagement

Authors

Sander F. M. Beckers
Sterling A. Bone, Utah State UniversityFollow
Paul W. Fombelle, Northeastern UniversityFollow
Kristal R. Ray, Utah State UniversityFollow
Katherine N. Lemon, Boston CollegeFollow
Jenny van Doorn

Document Type

Presentation

Journal/Book Title

Proceedings of the Positive Marketing Conference

Location

Fordham University, NY

Publication Date

1-1-2012

Comments

Finalist Best Positive Marketing Paper

Recommended Citation

Beckers, Sander F. M.; Bone, Sterling A.; Fombelle, Paul W.; Ray, Kristal R.; Lemon, Katherine N.; and Doorn, Jenny van, "How Does a B2B Customer Support Community Influence Customer Loyalty and Future Customer Engagement" (2012). Management Faculty Publications. Paper 317.
https://digitalcommons.usu.edu/manage_facpub/317