Cross-Channel Participation of B2B Customers in Online Communities and its Influence on Loyalty and Repurchase

Authors

Sterling A. Bone, Utah State UniversityFollow
Paul W. Fombelle, Northeastern UniversityFollow
Katherine N. Lemon, Boston CollegeFollow
Kristal R. Ray, Utah State UniversityFollow

Document Type

Presentation

Journal/Book Title

Proceedings of the Frontiers in Service Conference

Location

Columbus, OH

Publication Date

1-1-2011

Comments

Best Practitioner Presentation Award & 2011 Nominee for STAR Award for Excellence in Innovative Support

Recommended Citation

Bone, Sterling A.; Fombelle, Paul W.; Lemon, Katherine N.; and Ray, Kristal R., "Cross-Channel Participation of B2B Customers in Online Communities and its Influence on Loyalty and Repurchase" (2011). Management Faculty Publications. Paper 322.
https://digitalcommons.usu.edu/manage_facpub/322