Greenpeace’s Greenfreeze Campaign: Hurdling Competitive Forces in the Diffusion of Environmental Innovation
Contribution to Book
K. Geen, P. Groenewegen, P.S. Hofman
Kluwer Academic Publishers
Stafford, Edwin R. and Cathy L. Hartman (2001), “Greenpeace’s Greenfreeze Campaign: Hurdling Competitive Forces in the Diffusion of Environmental Innovation,” in Ahead of the Curve: Cases of Innovation in Environmental Management, K. Green, P. Groenewegen, and P.S. Hofman, editors, Doredrecht: Kluwer Academic Publishers, 107-‐131
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