Title

Beer Advertising to Latino Youth: The Effects of Spanish- vs. English- Language Targeting

Document Type

Contribution to Book

Journal/Book Title/Conference

Facing Difference: Race, Gender, and Mass Media

Editor

S. Biagi & M. Kern-Foxworth

Publisher

Pine Forge Press

Publication Date

1996

First Page

205

Last Page

211

Abstract

This study analyzes the influence of American acculturation on Latino youths when responding to Spanish- and English-language advertisements.

Comments

Originally published by Pine Forage Press. Limited preview available through remote link. Chapter not included.