Title
Beer Advertising to Latino Youth: The Effects of Spanish- vs. English- Language Targeting
Document Type
Contribution to Book
Journal/Book Title/Conference
Facing Difference: Race, Gender, and Mass Media
Editor
S. Biagi & M. Kern-Foxworth
Publisher
Pine Forge Press
Publication Date
1996
First Page
205
Last Page
211
Abstract
This study analyzes the influence of American acculturation on Latino youths when responding to Spanish- and English-language advertisements.
Recommended Citation
Domenech Rodríguez, M., Slater, M., & Beauvais, F. (1996). Beer advertising to Latino youth: The effects of Spanish vs. English language targeting. In S. Biagi, & M. Kern-Foxworth (Eds.), Facing difference: How the media reflect who we are (pp. 205-211). Pine Forge Press: Newbury.
Comments
Originally published by Pine Forage Press. Limited preview available through remote link. Chapter not included.