Title

Adolescent responses to TV beer ads and sports content/context: Gender and ethnic differences

Document Type

Article

Journal/Book Title/Conference

Journalism & Mass Communication Quarterly

Volume

74

Issue

1

Publication Date

1997

First Page

108

Last Page

122

Abstract

A brief narrative description of the journal article, document, or resource. Finds that female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisement. Shows also that positive responses to beer ads predicted alcohol use among female and male adolescents. Finds no differences in response patterns to ads due to Latino ethnicity. (SR)