Title

Preliminary Investigation of a Video-Based Stimulus Preference Assessment

Document Type

Article

Journal/Book Title/Conference

Journal of Applied Behavior Analysis

Volume

45

Issue

2

Publisher

Wiley

Publication Date

Summer 2012

First Page

413

Last Page

418

DOI

10.1901/jaba.2012.45-413

Abstract

Video clips may be an effective format for presenting complex stimuli in preference assessments. In this preliminary study, we evaluated the correspondence between preference hierarchies generated from preference assessments that included either toys or videos of the toys. The top-ranked item corresponded in both assessments for 5 of the 6 participants, and the top- and bottom-ranked items corresponded for 4 participants. The implications of these results for future research on video preference assessments are discussed.