Persuasion, Social Influence, and Compliance Gaining, 4th Edition
Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives.
This most recent edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.
Allyn & Bacon
Gass, Robert H., and John S. Seiter. Persuasion, Social Influence, and Compliance Gaining, 4th ed. Boston: Allyn & Bacon, 2010.