Title

Genetically Modified Food Market Participation and Consumer Risk Perceptions: A Cross-Country Comparison

Document Type

Article

Journal/Book Title/Conference

Canadian Journal of Agricultural Economics

Volume

54

Issue

2

Publication Date

2006

First Page

289

Last Page

310

Abstract

As developing nations look to become more competitive in world agricultural markets, genetically modified (GM) crops are one avenue of pursuit. However, fears of primary export market loss, negative media attention, and adverse government regulations often hinder GM crop implementation and increase GM food risk perceptions among domestic consumers. In this study we analyze consumer surveys of GM food purchase propensity conducted in the developing countries of Romania and China. Through the examination of marginal effects and the drivers of purchase propensity, we find that in spite of demographic and psychographic similarities, consumer willingness to purchase GM foods is quite different between the two samples. Consumer preferences are largely dependent on risk perceptions, which are high in the Romanian sample, but low in the Chinese sample. Additionally, the effect of regressors on GM purchase propensity is invariant across foods in Romania, but distinctly different across foods in China, possibly due to the stated nutritional enhancement (vitamin A) in GM rice.

This document is currently not available here.

Share

COinS