Recent growth in the municipal solid waste (MSW) stream nationwide has prompted considerable research into alternative waste management programs that would divert a portion of the MSW stream from landfills. Using a sample of 350 individuals from a random digit-dialed telephone survey, a discrete choice contingent ranking approach is used to estimate household’s willingness-to-pay for various curbside trash-separation services in Ogden, Utah. Results indicate that Ogden residents are willing to pay approximately 3.7–4.6¢ per gallon of waste diverted for a curbside service that enables separation of green waste and recyclable material from other solid waste. Relative to costly waste diversion experiments conducted by other municipalities, the Ogden experience suggests contingent ranking is a cost-effective means for municipalities to evaluate waste disposal options.
Caplan, Arthur J., Therese Grijalva, and Paul M. Jakus. (2002) "Waste Not or Want Not? A Contingent Ranking Analysis of Curbside Waste Disposal Options." Ecological Economics, 43(2-3), 185-197.