The Usefulness of Experimental Auctions in Determining Consumers Willingness-to-Pay and Relative Willingness-to-Pay Values for Closely Related Products
Review of Agricultural Economics
Umberger, W.J. and D.M. Feuz. 2004 "The Usefulness of Experimental Auctions in Determining Consumers Willingness-to-pay and Relative Willingness-to-pay Values for Closely Related Products" Review of Agricultural Economics 26(2):170-185. ARD J Series #14150.