Document Type


Journal/Book Title/Conference

Economics Research Institute Study Paper




Utah State University Department of Economics

Publication Date



Copyright for this work is held by the author. Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. For more information contact the Institutional Repository Librarian at

First Page


Last Page



To analyze the market demand for fresh retail meats in the grocery store distribution channel, we build upon a well-developed micro economic model of consumer choice that incorporates the role information plays in individual decision-making (Swartz and Strand; Smith, van Ravenswaay and Thompson; Brown and Schrader; Wessells, Miller and Brooks; Piggott; Piggott and Marsh; Kalaitzandonakes, Marks and Vickner; Marks, Kalaitzandonakes and Vickner). Mathios (2000) in particular investigated the impact of labels on a processed food market using a random utility model. Teisl, Bockstael and Levy (2001) used the Foster and Just (1989) framework in conjunction with an Almost Ideal Demand System (Deaton and Muelbauer) to investigate the impact of labeling in a small sample of stores in New England. Both the Mathios and Teisl et al. studies were limited in terms of data quality; lack of a representative sample and low frequency time series diminished their findings.