Date of Award:

5-1966

Document Type:

Thesis

Degree Name:

Master of Science (MS)

Department:

Family Consumer Human Development

Department name when degree awarded

Household Economics and Management

Committee Chair(s)

Edith Nyman

Committee

Edith Nyman

Committee

Virginia H. Harder

Committee

Jay Skidmore

Abstract

Since the end of World War II the Importance of the teen-age market has steadily grown. An article by Grace and Fred Hechinqer (10) In the 1961 New York Times Magazine substantiates this statement: "the young slowly are capturing an ever-growing share of the nation's market, both through their own purchasing power, and through effective dictation to parents . "

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