Date of Award:
Master of Science (MS)
Family Consumer Human Development
Department name when degree awarded
Household Economics and Management
Virginia H. Harder
Since the end of World War II the Importance of the teen-age market has steadily grown. An article by Grace and Fred Hechinqer (10) In the 1961 New York Times Magazine substantiates this statement: "the young slowly are capturing an ever-growing share of the nation's market, both through their own purchasing power, and through effective dictation to parents . "
Lindsay, Shirley Ann, "Use, Payment, and Knowledge of Retail Credit Transactions by a Selected Group of Single High School Senior Girls" (1966). All Graduate Theses and Dissertations. 2261.
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