Date of Award:


Document Type:


Degree Name:

Master of Science (MS)


Family Consumer Human Development

Department name when degree awarded

Home Economics and Consumer Education


Edith Nyman


The influence of selected socioeconomic factors on the consumer awareness of women was investigated. An instrument was developed to measure the consumer awareness of individuals. The three areas assessed were awareness of existing problems in the marketplace, awareness of laws that control these problems and sources of help for the consumer when she encounters these problems.

A profile of a woman with low consumer awareness was constructed from the results of the data collected In the study. She will have an annual income of less than $8,000; she will have a high school education or less; her husband will be employed in sales, clerical or managerial work; her husband will be 40 or older and they will have no children living at home.

The results of the study indicate that a ll women need assistance in be coming more aware of existing consumer protection laws and of sources of help with consumer problems. All women were more aware of possibilities of where to go for help than of what protection the law provides .