Author

John C. Welty

Date of Award:

5-1971

Document Type:

Thesis

Degree Name:

Master of Science (MS)

Department:

Agricultural Systems Technology and Education

Committee

Roice H. Anderson

Abstract

The purpose of this paper was to ascertain the contribution of various structural variables to a growing, efficient system of fertilizer distribution in the state of Utah. A questionnaire to survey the fertilizer distributors was used as a source of data. Information was obtained about structural changes in a five-year period, 1965 to 1970. A multiple regression program was used to synthesize these data to determine which variables were most significant and bow much they contributed to an increase in total value of fertilizer sales. While empirical data were obtained only for structural dimensions of the industry, marketing theory was employed to trace the causal linkage from structure through conduct to performance.

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