Date of Award:
5-1968
Document Type:
Thesis
Degree Name:
Master of Science (MS)
Department:
Applied Economics
Department name when degree awarded
Agricultural Economics
Committee Chair(s)
Rondo A. Christensen
Committee
Rondo A. Christensen
Committee
Roice Anderson
Committee
Lynn Davis
Committee
Bruce Bylund
Abstract
A survey of 360 respondents in metropolitan Salt Lake City was made to determine their attitudes about fluid milk products and the affect of these attitudes on consumption levels. The fluid milk products studied were regular whole milk, two percent milk, skim milk, and nonfat dry (powdered) milk.
The respondents had the most positive attitudes about regular whole milk. Their attitudes about the other three products were highest for those which most nearly resembled regular whole milk. The consumption levels of the four products followed the same pattern.
The respondents' attitudes about four attitude parameters affected their consumption levels. Those respondents with positive attitudes about these parameters consumed more than those with neutral or negative attitudes. The four parameters were taste-refreshment, nutrition-vitality, appropriateness, and convenience.
Checksum
2bc1e6b82e8a9d58a57304fd4b68b918
Recommended Citation
Monson, Wayne N., "Consumer Attitudes Affecting the Use of Fluid Milk Products in Metropolitan Salt Lake City" (1968). All Graduate Theses and Dissertations, Spring 1920 to Summer 2023. 3246.
https://digitalcommons.usu.edu/etd/3246
Included in
Copyright for this work is retained by the student. If you have any questions regarding the inclusion of this work in the Digital Commons, please email us at .