Portrait of Sterling Bone. Meet Dr. Sterling Bone, Professor of Marketing and Director of the Huntsman ProSales Program at Utah State University. Dr. Bone is dedicated to mentoring students while researching key issues in marketing and consumer behavior. “Research, when done with rigor and relevance, can be a force for improving the lives of all individuals regardless of their perceived differences,” Dr. Bone explains. His work focuses on reducing disparities in financial services for racial and gender-diverse consumers, consumer resiliency after terrorist attacks, and customer experience management. Dr. Bone has received multiple honors, including the Undergraduate Research Mentor of the Year (2014) and Teacher of the Year (2017). His research has been featured in top journals and media outlets, including The Wall Street Journal and Harvard Business Review, and presented to U.S. government committees. Through his research and mentorship, Dr. Bone continues to shape the next generation of socially conscious business leaders.
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