Utah State University Extension
Farmers’ markets are a viable direct marketing method, where local produce vendors sell their products directly to local consumers. Farmers’ market managers play a vital role in the success of these vendor-consumer networks.
Curtis, Kynda; Chakreeyarat, Voravee; and Yeager, Irvin, "Farmers' Market Manager Perspectives on Season Extension Potential" (2012). All Current Publications. Paper 1020.