Baby Animal Days: An Innovative Approach to Funding and Marketing Urban Extension Programs

Authors

Justen O. Smith, Utah State UniversityFollow
Jerry L. Goodspeed, Utah State UniversityFollow
JayDee Gunnell, Utah State UniversityFollow
Shawn Olsen, Utah State UniversityFollow

Document Type

Article

Journal/Book Title/Conference

Journal of Extension

Volume

55

Issue

1

Publisher

Extension Journal, Inc.

Publication Date

2-2017

Abstract

Extension in urban areas can suffer from a lack of exposure in addition to a lack of funding for programs. Baby Animal Days is a 2-day event created to educate the public about agriculture while generating much-needed revenue and providing powerful marketing for Extension. Attendance at the event continues to grow, with more than 8,000 people attending annually in recent years. Results from a formal survey completed in 2015 show a high positive response to all aspects of the event.

Recommended Citation

Smith, Justen O.; Goodspeed, Jerry L.; Gunnell, JayDee; and Olsen, Shawn, "Baby Animal Days: An Innovative Approach to Funding and Marketing Urban Extension Programs" (2017). All Current Publications. Paper 1660.
https://digitalcommons.usu.edu/extension_curall/1660