Utah State University Extension
This fact sheet discusses the results of an online survey conducted in 2017 across 16 western states via Qualtrics. Just over one thousand residents responded to the survey. The goal of the survey was to examine what types of consumer characteristics, attitudes, concerns, and past consumption habits define a typical consumer of organic wheat products and also examine what factors play into their organic food purchase decisions.
Curtis, Kynda R.; Drugova, Tatiana; and Thomason, Haylea, "Labeling and Product Characteristic Preferences of Organic Food Buyers" (2018). All Current Publications. Paper 1945.