Utah State University Extension
This fact sheet focuses primarily on farmers’ market price comparisons to assist fresh produce growers in determining which produce varieties have the highest premiums, the range of prices they can expect, and any considerations for production method, seasonality and market location. This information will be useful for growers as they develop production plans and a marketing strategy, including varieties and farmers’ market locations that may be most profitable.
Curtis, Kynda R.; Salisbury, Karli; Ward, Ruby; and Durward, Carrie, "Targeting Farmers' Markets in Utah: Understanding Fresh Produce Pricing" (2019). All Current Publications. Paper 1982.