Utah State University Extension
Since pricing information is valuable for produce growers when estimating the potential profitability of various produce items, as well as market types and locations, this fact sheet provides a comparison of fresh produce prices at farmers’ markets and grocery stores in Utah. It also discusses the price impacts for various item characteristics, including variety, market location, seasonality, and production methods.
Curtis, Kynda R.; Salisbury, Karli; Pozo, Veronica; Ward, Ruby; and Durward, Carrie, "What Determines Produce Pricing in Utah" (2019). All Current Publications. Paper 1990.