Utah State University Extension
This fact sheet summarizes a study conducted on consumer willingness to pay (WTP) for organic and non-GMO labels alone and in combination for bread and cookies, and how consumer knowledge that organic is non-GMO and overall organic knowledge of organic standards impacts WTP.
Drugova, Tatiana and Curtis, Kynda R., "Does Consumer Knowledge of Organic Production Standards Influence Demand for Organic and Non-GMO Labeled Foods?" (2019). All Current Publications. Paper 2004.