Date of Award

1978

Degree Type

Report

Degree Name

Master of Science (MS)

Department

Management Information Systems

First Advisor

Bill Stull

Abstract

Distributive education is an instructional program that is designed to prepare people for careers in the distributive or marketing sector of the economy. Crawford and Meyer give a generally accepted definition of distributive education as:

... a vocational instructional program designed to meet the needs of persons who have entered or are preparing to enter a distributive occupation or an occupation requiring competency in one or more of the marketing functions. It offers instructions in marketing, merchandising, related management, and personal development (Crawford and Meyer, 1972, p.2)

Educators in the distributive education field traditionally have agreed that the curriculum should include instruction in the following areas: social competency (human relations and consumer behavior), marketing competency, basic competency (communication and mathematics), product and service technology , and an understanding of the free enterprise system. These educators have also expressed the belief that basic economic and marketing concepts form the foundation for the distributive education curriculum (Crawford and Meyer, 1972, p. 39).

The distributive education program is designed to place emphasis on the individual student and the career objectives of the student. The student is a person who needs and wants assistance in adjusting to the world of work and acquiring occupational training. Meyer, Crawford, and Klaurens emphasize the following:

When their career interests crystallize and their need to be employed becomes imminent, the career education curriculum provides opportunities to develop skills and knowledges that may be associated with specific occupations or occupational fields.) (Meyer, Crawford, and Klaurens, 1975, p.102)

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