Date of Award

5-2015

Degree Type

Report

Degree Name

Master of Science (MS)

Department

Economics and Finance

First Advisor

Tyler Brough

Abstract

Using an event study along with basic linear regressions, this paper sets out to find if customer satisfaction factors into asset pricing, and if short sellers predict or react to the announcement, then capitalize on the mispricing. By using customer satisfaction data from the ACSI index and security pricing data from WRDS it is possible to test whether the absolute level of customer satisfaction factors into a short selling investor’s actions within the market, or if an increase or decrease in satisfaction from the previous year is recognized by short sellers.

Included in

Finance Commons

Share

COinS