Date of Award
Marketing and Strategy
This research analyzes the North Atlantic Treaty Organization's (NATO) Multinational Telemedicine System (MnTS) Project and works to answer five main questions:
1) What challenges did the NATO MnTS Project face that are directly related to the fact that the project included members from different countries and worked to create a system that operates across national borders?
2) How do these challenges compare to those faced by a non-governmental organization (NGO) like the International Federation of the Red Cross and Red Crescent Societies (IFRC)?
3) What successes has the IFRC had with its current operational model?
4) In what ways could the IFRC's operational model be applied to the NATO MnTS project moving forward?
5) With the above information, what strategic recommendations can be given to the NATO MnTS Project as it looks to reestablish its research program?
To answer these questions, I discussed experiential data from my time working on the MnTS Project and reviewed the award-winning NATO MnTS journal article "Development and Validation of Telemedicine for Disaster Response: The North Atlantic Treaty Organization Multinational System" and the book A Multinational Telemedicine Systems for Disaster Response: Opportunities and Challenges. I also completed an in-depth literature review to find information about challenges NGOs - specifically the IFRC - face. Employees from the MnTS Project were also interviewed to gain insight into the difficulty of creating, conducting, and maintaining international projects.
The information from the experiential data, the literature review, and the interviews was used to create strategic recommendations for the NATO MnTS Project. Applying and improving upon the practices of the IRCM can help the countries successfully restart and expand the NATO MnTS Project. The success of this project is important because a multinational telemedicine system can improve general access to health services and increase survival rates in emergency situations.
Kosiak, Abigail, "NATO and the IFRC: A Comparative Case Study" (2020). Undergraduate Honors Capstone Projects. 868.
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Departmental Honors Advisor