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Recently, I read a fascinating article on green marketing (Promoting the Value of Sustainably Minded Purchase Behaviors) by Professors Cathy Hartman and Edwin R. Stafford of the Center for the Market Diffusion of Renewable Energy and Clean Technology at Utah State University. The gist of the argument Stafford and Hartman are making is threefold.
Utah State University
marketing, experts, avoidance, myopia
USU Jon M. Huntsman School of Business and F., Lowell, "Marketing Experts: Important Tips on Avoiding “Green Marketing Myopia”" (2013). Jon M. Huntsman School of Business News Collection. 147.