Jon M. Huntsman School of Business News Collection

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Last spring, Huntsman marketing professors Cathy Hartman and Edwin Stafford got a chuckle over an Ogilvy Earth study that found green was too pink. Specifically, the ad agency reported that men, in general, resist environmentally-preferable behaviors and products, such as carrying reusable shopping bags at the supermarket, drinking from reusable water bottles, or driving gas-electric hybrid Priuses, because they perceive environmentalism as inherently too feminine.

Publisher

Utah State University

Publication Date

8-27-2012

Keywords

Huntsman Professor, Green, Macho

Disciplines

Business

Huntsman Professors Find Ways to Make “Green” More Macho

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Business Commons

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