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We each have a few defining moments in our lives; moments that shape and change us in ways we can’t predict or quantify. The Marketing Analytics Summit created one of those defining moments for my team and I. We spent the last month working long hours analyzing data, pushing ourselves to the limit, and stretching our minds to new bounds as we prepared our strategy and presentation for the summit. We learned more in that time then we ever had in our cumulative years of undergraduate education. We were able to pull concepts and frameworks from our various courses and experiences and apply them to a real business case, testing our ability to strategize on a far higher level.
Utah State University
Marketing Analytics Summit, presentation, competition
USU Jon M. Huntsman School of Business and Lindley, Sheii, "Huntsman Marketing Team Climbs Summit" (2015). Jon M. Huntsman School of Business News Collection. 238.