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This article reports on disheartening trends regarding the disparate access to capital financing faced by Black-owned businesses. Bone’s research published in the August 2014 issue of the Journal of Consumer Research with his co-authors Glenn Christensen (Brigham Young University) and Jerome Williams (Rutgers University) is used to provide an explanation for why Black-owned businesses are not seeking traditional small business loans compared to their White counterparts.
Utah State University
Wall Street Journal, Capital, Black-Owned Businesses
USU Jon M. Huntsman School of Business, "Huntsman Marketing Professor’s Research is Cited in Wall Street Journal Article" (2016). Jon M. Huntsman School of Business News Collection. 258.