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Setting goals and motivating others to help you achieve them may be a standard strategy for business, but it is, in many ways, a fundamentally flawed approach that is not the most effective way to move an organization forward.
Utah State University
Arbinger Institute, Jim Ferrell, Philosophy
USU Jon M. Huntsman School of Business and Eaton, Steve, "Arbinger Institute's Jim Ferrell Shares Philosophy That Has Turned Around Major Companies" (2013). Jon M. Huntsman School of Business News Collection. 70.