Title of Oral/Poster Presentation

Depicting Science in ESPN's SportScience

Class

Article

Department

Instructional Technology and Learning Sciences

Faculty Mentor

Victor Lee

Presentation Type

Poster Presentation

Abstract

While portraying scientific content through television programs and internet videos seems valuable as a means for communicating science to the public, there has been very little examination of how this content has been represented. A brief television program shared on air and subsequently online - ESPN's SportScience - was analyzed to better understand how scientific content was being depicted and communicated. Transcription and detailed video analysis of three minute video clips available online were used to identify patterns in the presentation of the scientific content. In particular, quantified annotations and comparisons between a secondary referent were heavily used to communicate information to the viewer. Quantified annotations were expressed most frequently of all kinds of digital annotations, and were often used in roughly derived calculations. The comparisons were used as a tool to familiarize the audience with less familiar science concepts. Since mass media is one of the main ways that the public encounters science, understanding how science is depicted in a purportedly educational program like SportScience is important for media professionals, educators, and scientists interested in science communication.

Start Date

4-9-2015 10:30 AM

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Apr 9th, 10:30 AM

Depicting Science in ESPN's SportScience

While portraying scientific content through television programs and internet videos seems valuable as a means for communicating science to the public, there has been very little examination of how this content has been represented. A brief television program shared on air and subsequently online - ESPN's SportScience - was analyzed to better understand how scientific content was being depicted and communicated. Transcription and detailed video analysis of three minute video clips available online were used to identify patterns in the presentation of the scientific content. In particular, quantified annotations and comparisons between a secondary referent were heavily used to communicate information to the viewer. Quantified annotations were expressed most frequently of all kinds of digital annotations, and were often used in roughly derived calculations. The comparisons were used as a tool to familiarize the audience with less familiar science concepts. Since mass media is one of the main ways that the public encounters science, understanding how science is depicted in a purportedly educational program like SportScience is important for media professionals, educators, and scientists interested in science communication.