Color associations of children
The Journal of Psychology
Free color associations to the 12 concepts of hope, anger, sadness, honesty, fear, happiness, pain, love, death, strength, school, and life were collected from 337 4th–6th graders. Ss' responses showed a predominant color in the cases of "love" (red), "death" (black), and "anger" (red, closely followed by black). Colors were much varied in "life," "honesty," "happiness," and "school" but, across all concepts, blue, red, white, and black were salient. Overall, these color choices of children are quite similar to those reported of adults.
Byrnes, D. A. (1983). Color associations of children. The Journal of Psychology, 113, 247-250.