Title

Color associations of children

Document Type

Article

Journal/Book Title/Conference

The Journal of Psychology

Volume

113

Publication Date

1983

First Page

247

Last Page

250

Abstract

Free color associations to the 12 concepts of hope, anger, sadness, honesty, fear, happiness, pain, love, death, strength, school, and life were collected from 337 4th–6th graders. Ss' responses showed a predominant color in the cases of "love" (red), "death" (black), and "anger" (red, closely followed by black). Colors were much varied in "life," "honesty," "happiness," and "school" but, across all concepts, blue, red, white, and black were salient. Overall, these color choices of children are quite similar to those reported of adults.

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