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Studies of consumer demand for peaches of varying maturities were conducted in Kansas City, Oklahoma City, Minneapolis, and Milwaukee during the 1949 peach marketing season. In these tests standard Elberta peaches from Colorado and Utah were used primarily but occasionally when they were not available Elbertas from Idaho and Michigan were used. No Early Elbertas were used.

This study is designed to promote the orderly marketing of peaches and to expand their consumption, that returns to growers may be maintained or increased. The study is primarily concerned with consumer demand for degree of maturity of Colorado and Utah Elberta peaches. When producers know what consumers want and will pay for, they have an intelligent basis for adjusting their harvesting and marketing programs accordingly. Such information also can be useful to wholesale and retail dealers in their merchandising programs.



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