Document Type


Publication Date



In this paper I will show how through the use of a moral argument, the article titled “OR-7’s Sister Dies Grisly Death…..” is used to persuade the audience about the moral outrage being perpetrated upon the gray wolf population by the state of Idaho. I will show how the author uses the tactics of vilify and ennoble, melodrama, naming, god and devil terms, and the tragic frame to get this done. The use of the moral argument creates moral outrage in the audience, which polarizes the issue.



To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.