Utah State University Faculty Monographs

Marketing Fundamentals Field Guide

Title

Marketing Fundamentals Field Guide

Files

Description

Marketing Fundamentals Field Guide provides an overview of the marketing landscape, containing basic marketing concepts and terminology to successfully understand the subject. Each chapter also includes space for the reader to document his or her own reflections as well as examples. Topics include ethics, planning, research and analysis, brand communication, pricing, distribution, and promotion. Appendices also cover regulatory resources and mathematical models and concepts.

Publisher

Kendall Hunt Publishing

Publication Date

2011

City

Dubuque, IA

Recommended Citation

Hills, Stacey. Marketing Fundamentals Field Guide, Dubuque, IA: Kendall Hunt Publishing, 2011.

Marketing Fundamentals Field Guide

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