Pretension is present in almost every aspect of academic writing. The desire to sound “smart” or professional is a normal reaction that appears when students try to mimic a style that they don’t fully understand. Dealing with academic BS in high-level writing is as much a part of tutoring as flow and conventions. Oftentimes, students need help to recognize the importance of personal voice and author’s intent in “good” writing, as well as the role the audience plays in crafting academic writing.
Hurst, Nicole, "What's Another Name for Bull****?" (2019). Tutor's Column. Paper 47.