December 7, 2016 marked the 75th anniversary of the Japanese attack on Pearl Harbor and the sinking of the USS Arizona. The University of Arizona Special Collections Library holds a large archive documenting the life of the ship and her crew. To commemorate this anniversary, Special Collections curated an exhibit highlighting materials from the collection and a complete refresh of an existing digital collection that was built in the mid 1990’s.

This case study discusses the unique collaborations and partnerships forged by Special Collections with the University of Arizona Athletics Department, University of Arizona Creatives Service & Brand Management Department, and campus and local groups to raise awareness of the exhibit and collection to campus, local, and national communities with emphasis given to promotion via traditional and social media outlets.

Author Biography

Trent S. Purdy is the Multimedia and Digital Collections Archivist at the University of Arizona Special Collections Library. He earned his MLIS from the University of Arizona and CA from the Academy of Certified Archivists.


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.