Title

The new community of rules: Marketing on the social we

Document Type

Article

Journal/Book Title/Conference

Journal of Applied Communications

Volume

96

Issue

2

Publisher

Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences

Publication Date

5-1-2012

First Page

11

Last Page

13

Abstract

The Internet has evolved from being a source of information to becoming a "social web" where individuals interact with peers through blogs, Twitter, social networks, wikis, and social news websites to gather information used to make well-researched choices. Tamar Weinberg wrote The New Community Rules: Marketing on the Social Web to provide readers with strategies for successfully marketing ideas and products using social media.

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